Fashion has always been at the heart of everything we do.

Coco, founder of the boutique, turned her lifelong passion for style into a career after studying Fashion Design & Styling and gaining years of experience within the fashion industry. What began as a dream grew into a boutique built on trust, creativity and a deeply personal approach.

Now, after 30 years, countless happy customers and many beautiful projects, Coco is stepping into a new chapter retirement, and proudly passing the boutique on to her daughter, Elise.

Elise, educated in Fashion & Brand Management, grew up with the business, learning everything by watching, working alongside and following her mother’s journey every step of the way. She brings a fresh perspective, a strong eye for new trends and the same dedication to putting the customer first.

Together, their vision has always been clear: to stay ahead of trends, listen closely to what women truly want, and create a shopping experience that feels warm, personal and different from the rest. Every piece is carefully chosen, every customer truly seen because making women feel confident and happy has always been, and will always be, at the heart of Coco Willow Boutique.